Champion needs little introduction. After starting up in Rochester, New York just a year after the end of World War I Champion soon became known for creating innovative athletic apparel, such as the hoodie, the sports bra and breathable mesh fabric. The 1980's saw Champion's popularity soar, particularly within the hip-hop scene; and by 1992 they were producing uniforms for U.S. basketball teams. They also invented the reverse weave method; a process which eliminates vertical shrinkage ensuring durability and longevity. Liquor Store couldn't be happier about their recent revival and are proud to stock Champion athletic apparel.