Sweden's Fjällräven have one aim - to develop products that make it easier for people to enjoy the countryside. They do this in a number of ways: utilising technical fabrics to keep out the cold and rain, creating durable products that stand the test of time and doing their utmost to reduce water wastage and minimise the detrimental effect of production on the environment. The stuff looks pretty good too. From the ubiquitous Kanken to their Greenland jacket and a selection of knitwear and shirting, Fjällräven are masters of functional, environmentally conscious, outdoor-centred clothing.



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