Nudie are like the Bob Geldof of the jean world, they do what they do for the love of jeans, their philosophy is "Stay true to jeans and be all about jeans". A little over ten years ago since they started in Gothenburg, Nudie have a cult following that share that same dedication and emotional attachment to their jeans as the brand. Using only 100% Organic Italian Denim, Nudie are an ongoing supporter of Amnesty International and continue to promote a healthier cleaner way of production. Being modern day masters of producing clean dark raw looking denim but with a soft handle, Nudie more than deserve their place in Liquor Store.
Nudie, Liquor Stores do gooders.